Last edited by JoJozuru
Tuesday, July 21, 2020 | History

1 edition of Driving demand found in the catalog.

Driving demand

Hidalgo, Carlos (Economist)

Driving demand

transforming B2B marketing to meet the needs of the modern buyer

by Hidalgo, Carlos (Economist)

  • 343 Want to read
  • 10 Currently reading

Published .
Written in English

    Subjects:
  • Marketing,
  • Technological innovations,
  • Industrial marketing,
  • Organizational change

  • Edition Notes

    Includes bibliographical references and index.

    StatementCarlos Hidalgo
    Classifications
    LC ClassificationsHF5415.1263 .H53 2015
    The Physical Object
    Paginationxvi, 204 pages
    Number of Pages204
    ID Numbers
    Open LibraryOL27202684M
    ISBN 101137526785
    ISBN 109781137526786
    LC Control Number2015015620
    OCLC/WorldCa908448280

    Driving demand: Transforming B2B marketing to meet the needs of the modern buyer This is a book which one must read from beginning to end in order to develop a real appreciation for the depth. ii. Law of demand is the claim that, other things being equal, the quantity demanded of a good falls when the price of the good rises. P. iii. Demand schedule is a table that shows the relationship between the price of a good and the quantity demanded. P. iv. Def: Demand curve is a graph of the relationship between the price.

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Driving demand by Hidalgo, Carlos (Economist) Download PDF EPUB FB2

Driving Demand is the new "go to" book for marketers and sales leaders alike who truly want to adopt a modern, intelligent approach to demand generation.

Forget the technology, the "campaigns", and even the content. Take a pause, read this book, and recalibrate the /5(14). Driving Demand is the new "go to" book for marketers and sales leaders alike who truly want to adopt a modern, intelligent approach to demand generation.

Forget the technology, the "campaigns", and even the content. Take a pause, read this book, and recalibrate the way you think about demand generation/5(14).

This book provides the information on how to change the people, process, content, and technology in order to effectively drive demand, maximize budget, optimize technology and resources, and have a This challenge is much bigger for big corporations where content, marketing and sales team work separately/5.

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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